USING VIDEOS ON SOCIAL MEDIA
Social media has revolutionized how businesses connect with their audience, quickly becoming the most accessible and cost-effective way to reach specific customers. The data gathered from social media platforms is one of the most valuable resources available to small businesses—and it’s free! But how can you leverage this wealth of information? Yuma Production Group can help you deliver your brand’s message to the right audience while handling all your video production needs. Here are three key benefits of using social media marketing:
GAIN VALUABLE CUSTOMER INSIGHTS
Social media produces an enormous amount of data about your customers in real time. Every day, millions of interactions happen across platforms like Facebook, Instagram, and X, giving you direct insight into who your customers are, what they care about, and how they view your brand.
By engaging daily and monitoring social conversations, you can gather critical data to make smarter business decisions. Tools like Hootsuite Insights allow you to track customer sentiment, find relevant conversations, and generate real-time reports on how people are interacting with your brand.
INCREASE BRAND AWARENESS AND LOYALTY
A social media presence makes it easier for customers to find and connect with your business. By engaging with your audience, you can improve customer retention and foster brand loyalty. Studies show that over half of Americans who follow a brand on social media are more loyal to that brand. Social media allows you to build those connections and strengthen customer relationships.
RUN TARGETED ADS WITH REAL-TIME RESULTS
Social media ads are a cost-effective way to promote your business and distribute content. Platforms like Facebook and LinkedIn offer powerful targeting options, allowing you to reach the right audience based on factors like location, interests, demographics, and behaviors. You can also track and measure ad performance in real time, giving you immediate insights into what’s working and where to adjust.
Let Yuma Production Group help you create impactful social media videos to boost your brand’s visibility and engage your target audience! Contact us today to get started.
